How value-driven marketing is gaining importance in B2B markets where relationships and trust are key? Sales leaders should understand how value-driven techniques can generate leads and boost acquisition.
SME Action Plan to boost government procurement
The Crown Commercial Service (CCS) has announced an SME Action Plan to create a more level playing field for small and medium-sized enterprises (SMEs) in government procurement
Leveraging AI to Enhance Sales Funnels
Artificial intelligence (AI) is transforming the business sales process. A recent study reviewed how sales managers can leverage AI to enhance performance at each sales funnel stage.
How EU Green Subsidies Are Changing the Game for Bid Managers
The European Union has significantly increased its support for green initiatives and state aid, exemplified by flagship programs EU Green Deal and REPowerEU.
Fujitsu – integrator to the world
Since 2014 Fujitsu has been awarded over five thousand contracts with a total value of $57bn at an average value of $11.25m for each contract.
How to Decide Between Human and Automated Sales Agents
Companies increasingly use automated sales agents (ASAs), such as chatbots, to complement or replace human sales agents (HSAs), however, research finds that customer responses to ASAs versus HSAs change across the sales process stages.
Navigating Sustainable Public Procurement in Ireland
The Office of Government Procurement recently published a comprehensive reference guide on Sustainable Public Procurement (SPP) in Ireland. This invaluable resource provides critical information for businesses bidding on public contracts in Ireland.
Tapping Procurement Intelligence to Boost Government Marketing Wins
With public sector entities representing a major opportunity, integrating procurement data insights into your procurement strategy is invaluable for marketing agencies seeking new government business. But competition is often fierce, and the stakes are high.
Deloitte Secures £100M Contract for Post-Brexit Border Platform
In August 2023, HMRC awarded consulting giant Deloitte a contract worth up to £100 million to support post-Brexit trade operations. Under this deal, Deloitte will design, build, operate, and maintain a new digital platform enabling UK businesses to submit trade data required by government agencies.
Turning Government Data into Strategic Tech Opportunities
By analysing historical data on public sector spending and contracts awarded, tech companies can identify specific technology categories receiving investment. Tracking spending fluctuations over time reveals changing priorities and emerging demands of buyers.