Key account management (KAM) has become a fundamental part of sales strategy for many B2B companies. But what makes this approach so effective? Let’s explore three key benefits of KAM.
Leveraging AI to Enhance Sales Funnels
Artificial intelligence (AI) is transforming the business sales process. A recent study reviewed how sales managers can leverage AI to enhance performance at each sales funnel stage.
How to Decide Between Human and Automated Sales Agents
Companies increasingly use automated sales agents (ASAs), such as chatbots, to complement or replace human sales agents (HSAs), however, research finds that customer responses to ASAs versus HSAs change across the sales process stages.